If it feels like the holiday season is getting longer and more reliant on technology every year, you’re not imagining it.
According to the Sensormatic Solutions 2022 U.S. Holiday Consumer Sentiment Survey, 52% of respondents started or planned to start their holiday shopping before November, and pre-Labor Day holiday shopping more than doubled over 2021. That said, the busiest shopping days in the United States are expected between Black Friday and the day after Christmas.
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