2017-02-17 / Real Estate

What makes homes sell quickly

By Deborah Kernahan
Special to the Acorn


Deborah Kernahan Deborah Kernahan ON THE MARKET

What makes one home sell quickly versus another sitting on the market for months?

There are so many factors that play into this question; however, there are some basic best practices that can set your stage for success.

In my opinion, one of the most important factors is team effort. The more the team contributes, generally speaking, the more likely a win. Prepare, prepare, prepare.

Stop for a minute and think about a really good experience. Whether it’s going to a nice restaurant or shopping for a new car, if you were served well, it didn’t come without preparation, effort and perhaps some practice.

If you walk into a dirty restaurant do you stay? Do you test-drive a dirty car? Of course not. But homes are listed in less than pristine condition all the time, and those sellers believe they should sell quickly and for top dollar.

Here are some tips to make your road to a successful move a little less bumpy.

First, consult with a professional, experienced real estate agent. Discuss the pros and cons of doing some home improvements before listing your home.

It may take some time to get through the necessary projects, so plan accordingly. If something is broken, consider getting it fixed. Fresh paint is virtually always appealing.

Declutter! Would you buy a car that had a back seat full of someone’s stuff? Most people don’t like other people’s stuff.

Clean the yard and plant if necessary. Prune and fix sprinklers. If the water heater is on its last leg, replace it.

As simple as it sounds, get your home professionally cleaned. All of it, from rain gutters to carpets.

Now you’re pretty close to show time. Is your agent ready? Are they using a professional photographer? Did they talk to you about staging? Staging can be as much as the entire house or as little as new linens, plants and clear counters.

Was it suggested that important or breakable things be put away? How will your home be marketed? Has your target audience been determined? Is your home priced correctly? Is your home easy to see when a qualified buyer is ready to look?

If every member of the team has done their job well, in today’s market you should get top dollar based on comparable sales for like properties. This includes location, size of home, yard and upgrades.

Consider all the facts. Prepare like you’re headed to the Super Bowl. Work together and make adjustments as necessary.

Buying a new home is an emotional decision and a big investment. It’s the team’s responsibility to make your home irresistible. And as the saying goes, “You only have one chance to make a first impression.”

Kernahan of Kernahan & Associates is a real estate professional with Keller Williams Realty. She can be reached at (818) 519-8357.

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