The annual musical production of the Pleasant Valley Education Foundation, CineMagic Live! 2010, will be presented Fri. and Sat., April 16 and 17, 2010, at Pacifica High School, 600 E. Gonzales Road, Oxnard.

Tickets are $5 to 20. For more information on tickets and donations, visit www.Cinemagic .blogsite.org.

A fundraiser will be presented this week.

The CineMagic Huge Rummage Sale will take place from 8 a.m. to 1 p.m. tomorrow, Nov. 14, at the former Camarillo Library, 3100 Ponderosa Drive, Camarillo. To give a donation to sell, call Charnelle at (805) 236-9967.

Eight years ago Pleasant Valley Education Foundation, in an effort to raise funds, presented a one-time musical theater production. The idea provided an opportunity for Camarillo children to sing, dance and act at the Fred Kavli Theatre in the Thousand Oaks Civic Arts Plaza.    The musical with 75 children was directed by Leah Florence and choreographed by Pam Cwiklo under the supervision of Judy Fessenden, the district’s fine arts chair.

Children rehearsed weekly for three months, learning voice, dance routines and acting.

The first performance was April 4, 2002, using Broadway tunes such as “The Sound of Music” and “Let’s Go Fly a Kite” enhanced with costumes, props and dance. In the finale, Mylar kites dropped from the ceiling. The fundraiser was such a success the directors made CineMagic an annual event.

Today, the program continues to give every child the opportunity to feel like a star. The directors, Suzie Riach and Janet Kildee, uphold the mission of CineMagic with a troop of volunteers, including costume designers, graphic artists, photographers, stage producers, musicians, song leaders, directors and administrators.

Throughout the years CineMagic has received money donations and in-kind services from families, businesses and organizations. The owner of Simple Modern Style and graphic designer Sandy Sampson created the CineMagic logo and the first playbill. 

For the 2009-10 rehearsals, the city donated space at the former library on 3100 Ponderosa Drive Camarillo. More than 180 children are involved in the show. 

Cinemagic is offered with little cost to participants and depends solely on donations from businesses, organizations, parents and private entities.

Fundraisers are provided to help meet production costs.

Donations are encouraged, and those who wish to financially support the program are welcome.