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Prudential California Realty (PCR) has adopted the slogan "Let's Make It Happen!" Large banners are hung in the center of their six offices as a constant reminder of this philosophy.

For several years, PCR has being using a book called, "Fish! A Remarkable Way to Boost Morale and Improve Results." With the subtitles, "Catch the Energy and Release the Potential," and "Work Made Fun Gets Done," the book provides the company with a model for an environment where everyone brings a positive attitude to the job every day. PCR's people are connected to their work, their colleagues and their customers.

In March, PCR's Channel Islands/Oxnard office achieved record sales figures. In an email sent to PCR's management team, Associate Manager Rick Cobos said, "It's no joke! The Channel Islands/Oxnard office filled up the board with sales for the month of March. This is the first time ever that our board has been completely filled with sales! We're all so proud and excited!"

This is the very essence of the momentum that has kept PCR at the top of the ranks in Ventura County real estate. There is no such thing as a "down market." It's simply a challenge to be embraced and to be energized by and the excitement and momentum have really got the ball rolling.

PCR's inhouse Affirmative Escrow is spearheaded by General Manager Brynne Bradbook, who first introduced the "Fish!" philosophy to the company. Every year, "Fish!" awards are given to representatives who exhibit leadership and set a positive example at their respective offices.

For more information about the company, visit www.MoveUpWithUs.com or call (800) 922-5090.