ZestMotion launched to help businesses create online video

ZestNet Inc. has announced its launch of ZestMotion (www.zest.net/motion), a turnkey online video production service focused solely on the development of online video to help businesses take advantage of the new media.

Until now, there has been no comprehensive service in Ventura County that focuses on the production of online marketing videos, according to a ZestNet spokesperson.

"More and more businesses can take advantage of online video to enhance their marketing efforts," said Duane Eells, creative director of ZestNet Inc. "Creating a successful online marketing video demands the expertise of scriptwriters, videographers, editors, graphic designers, programmers and marketing experts. This can be an expensive and time-consuming proposition when you are forced to gather all of these talents yourself. But we combined all of these areas of expertise into one neat package that allows us to deliver professional and engaging marketing videos online quickly and at a reasonable cost."

Marketing and advertising through video is the fastest growing segment of the Internet, according to ZestNet.

"The high engagement factor of video, combined with the Internet's tracking and targeting capabilities, offers advertisers a measurable method to present a product or service to their audience," said Ric Ruffinelli, director of client relations.

ZestNet Inc. is a strategic marketing and design firm that has been based in downtown Ventura for 23 years. The company specializes in web development, web applications, Internet marketing and traditional design applications.