Buying local best way to protect city's economy

Camarillo, for the most part, enjoys a stable local economy. In general, unemployment remains low, area real estate is still a good long-term investment and local businesses are able to rely on buyers with a loyalty to hometown stores.

But the city is not immune to national trends, such as waning consumer confidence sparked by a slumping housing market. As it does every year, money spent this holiday season will play a large part in the overall health of the national economy, according to economists.

To help shed light on a number of money matters, economist Bill Watkins, head of the UCSB Economic Forecast Project, will present an in-depth look at Camarillo's economy during a luncheon at Spanish Hills Country Club on Tues., Nov. 6.

Watkins' numbers have proven reliable in the past, and his presentations help bring into focus where the city's economy stands and what business owners may expect in the coming year.

Sure, Camarillo residents don't have the spending power to affect an entire economy, but they can make a difference locally.

As the holiday season approaches, we recommend shoppers spend their money right here in town.

Shopping locally is convenient, it makes for an easy exchange and, most importantly, it keeps those hardearned dollars circulating in Camarillo.

One percent of the sales tax helps keep the city looking and running strong. More money spent here also means more jobs. More jobs create a better overall economy. It's a self-perpetuating cycle that starts at the local level.

Last but not least, when looking for the best goods and services, the businesses that advertise in the Camarillo Acorn are a good place to start.